Competition formatting

How can your competition become as attractive as possible? What is the relationship between the expected sportive strength of a competition and the expected number of spectators or tv-watchers? What is the best competition format in order to optimize the generated media income?  

We answer these questions for you! 

We analyse and describe the impact on sporting aspects, the fan and sponsor interest and the financial implications of intended changes to the current competition format or we define several alternative competition formats in order to analyse the most feasible and interesting one.

Our aim is to define a competition format that increases fan and sponsor interest, in order to generate as much as possible income for the league.

Sometimes the changes are small in comparison to the existing competition formats and other times the changes are comprehensive. Everything is possible, we study the impact of all alternatives and we advise how to implement the transition process in the best possible way.

Over the past few years we have succesfully proposed changes to restructure national competitions and European club competitions.