In Denmark the quality of football could use an impulse. Before the Danish League asked Hypercube for their support, a number of initiatives had already been taken without success. The biggest problem from a competitive perspective was related in the dominance of FC Copenhagen. Though good for this club, the competition had lost her attractivity as FC Copenhagen won the Championship every year. However, from a European perspective, FC Copenhafen – just as all other Danish clubs – lacked quality to compete at European level. For Danish football it would therefore be better to diminish the dominance of FC Copenhagen and incrase the number of candidates for the title by introducing a new competition model.
Commissioned by the Danish association, Hypercube looked for improvement for the two highest levels. Our analyses and discussions with stakeholders showed that the Danish Leagues could be improved by expanding the highest level from twelve to fourteen clubs. In addition, it has been decided to introduce a second phase. Thus, fourteen Superliga teams meet twice (home and away) in the first phase. Subsequently, the top six play a mutual competition to decide who will become champion and who will qualify for the preliminary round of the UEFA Europa League in the second phase. The other eight teams were subdivided into two groups of four teams. The top played for a second chance to earn a European League ticket against the number three of the championship pool. The weakest four teams fight against relegation. The Danish second level now consists of twelve teams. Both competition models were implemented in the 2016/2017 season.
Since it takes a few years after a chance to sort effect, it is too soon to draw firm conclusions.