The question of Sparta Rotterdam was whether it would be wise to expand the stadium including the number of business seats. Hypercube therefore prognosed the expected sporting quality for Sparta Rotterdam the coming years. This feasibility study consisted of a prognosis on sporting quality, a benchmark study, a costs estimation of renovation and an economic feasibility study. During this project we took data into account, but also captured the point of view of all important stakeholders such as the owners of (parts of) the stadium, the caterer, the builders, potential developers, financial institutions, fans and the municipality of Rotterdam.
Our analyses showed that only the expansion with additional skyboxes and business seats – who are commercially interesting – is a wise thing to do. This investment can be earned back by commercial interest in these business seats and skyboxes. Additional revenues over the years can then be invested in the first team. Only after the sporting quality of the first team has increased, it would be wise to expand the rest stadium as well.
Sparta Rotterdam is working on implementing our recommendation.