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  • Market potential

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    Market potential

    What will be your attendance when you perform at a higher level? If you reduce costs, how will it affect the attractiveness and revenues? Hypercube correlates the defining aspects of sports events with their catchment area. With a clear view on the market potential, you can determine your strategy.

    MarktverdelingA football club draws most of its fans and its sponsors from the region where it is based. Its matches are a rather local event. The national team’s matches, by contrast, are a nation-wide event.

    The market potential of a club or a sports event depends on its catchment area as well as on the sporting quality. Hypercube brings all these relations to the surface, analyzes the market potential and shows you different scenarios for future development. This enables you to make well-informed decisions about your strategy and to set it all in motion.

    Hypercube has developed econometric models for market potential analysis. They require data about the matches of past seasons, attendances, and finances, and about the demographics and economy. In this way we can correlate the event with its catchment area, and we are able to make accurate predictions about future events.