Pieter Nieuwenhuis is director and founder of Hypercube Business Innovation (2000). He studied mathematics and computer science at Utrecht University and subsequently worked for Cap Gemini, Computer Sciences Corporation and Aurora Business Consulting.
From the early years of Hypercube, he has focused on value chain-transcending economic analytics. His objective, down-to-earth view and determination help decision-makers. This has allowed Hypercube to grow into a unique and fully-fledged player in the international sports world and national public transport.
Projects that characterize the work of Hypercube are the SCBA for the OV chip card that Pieter Nieuwenhuis developed in 2003 on behalf of the Ministry of Transport, Public Works and Water Management. And in 2007 he was at the drawing board of UEFA Champions League and Europa League.