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  • Strategy PEC Zwolle (2018)

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    The question
    Every year, the top of the Dutch Eredivisie consists out of more or less the same teams. The Dutch sub-top however, differs largely per season. A phenomenon that is considered highly relevant by PEC Zwolle. As the Dutch sub-top plays play-offs for European football, being part of the sub-top structurally is interesting and can provide the necessary income. PEC Zwolle has therefore asked Hypercube whether it is feasible – and how it would be feasible – for them to claim this spot structurally.

    Hypercube’s advice
    Based on all facets of the organization of a professional football club, Hypercube prognosed scenarios. That is, we looked at the catchment area, the capacity of the stadium, the commercial performance, the quality of football and the work organization. Subsequently, from the current situation in 2018, three growth scenarios for over 5 years were forecasted. Each of the scenarios were discussed with the organization of PEC Zwolle to determine their feasibility. A set of preconditions was then defined for the preferred scenario per season. In the case of PEC Zwolle, one could think of how to make the first team better and additional reinforcements. PEC Zwolle therefore started a cooperation with an agency to recommend them on the best players for their growth ambition. Furthermore, an additional reinforcement program has started.

    Impact
    PEC Zwolle has taken over the recommendation of Hypercube. A lot of work is currently being done to realize the first phase of the plan