Basketball is a small to medium-sized sport in both the Netherlands and Belgium. Developing a competition in which both Dutch and Belgian clubs play together could contribute to the development of the sport of basketball on a sporting and commercial level in both countries. The Dutch Basketball League and the Euromillions League therefore asked Hypercube in 2020 to investigate the feasibility and relevance of a BeNeLeague.
Sporting, financial and commercial motives in favor and against the BeNeLeague were examined. Furthermore, the sporting powers of the Dutch and Belgian clubs were compared using data analysis. In addition, a workable competition format was sought in which clubs of comparable strength would meet more often. This creates more competition tension and the course of the competition is less predictable. This is attractive to fans, sponsors and television partners. Various formats have been designed and researched in this project in consultation with clubs, trainers, players, associations, television partners and sponsors.
The financial and commercial consequences of the BeNeLeague have also been mapped out. This included expected costs and benefits, expected ticket sales and attractiveness for sponsors and media partners. The results were shared with stakeholders in various meetings.
In March 2020, all clubs of the Dutch Basketball League and the Euromillions League voted unanimously for further implementation of a BeNeLeague: the BNXT-League . The new league started in the 21/22 season. The competition is seen as a great success by the parties involved. Hypercube is still closely connected as a partner in the further development of the BNXT-League.
THIS IS WHAT THE CLIENT SAYS:
”I generally liked the high level of professionalism to which Hypercube has handled this. For every aspect of running the league, there was a clear plan, in terms of time, content and reporting. It was also important that they monitored the timing, so I could focus mainly on content.Wim van de KeereCEO BNXT league