To retain members for tennis, the KNLTB (i.e., Royal Dutch Tennis Association) approached Hypercube to provide support. The KNLTB was struggling with a decline in their number of members, especially when it comes to their members who did not play competition tennis. The KNLTB therefore wanted to improve their competition for all their members. Hypercube has collected and analyzed data for the KNLTB by using existing data, a survey and the development of a competition tool. In this tool, all members were enabled to design their preferred competition model. Where in most sports, the competition model is fairly fixed, tennis is characterized by over 300 different options.
Based on our analyses and discussions with stakeholders, Hypercube came up with some options that were easy to adjust to suit the needs of all members better. Furthermore, one solution was already implemented in the province of Gelderland, but not in all other provinces. Hypercube therefore recommended to introduce this competition form in all other provinces as well. In addition to adapting and expanding existing forms of competition, a new form of competition for the lowest levels (i.e., level 8/9) in tennis was suggested as well. This form came directly out of the competition tool. A format with fewer and shorter matches was recommended.
A number of new competitions have been added. How many members have been retained is not clear. However, the KNLTB is satisfied.