Stadium development is like a jigsaw puzzle. Hypercube analyses the optimal capacity, sets up a business case, continually checks the feasibility of the plans, and manages the process and the expectations of all stakeholders.
The club will benefit from modern facilities and an appropriate capacity, but will also face higher costs. Typically, the rent from a club is not sufficient for the stadium, so exploitation will involve commercial activities. Then there are investors and banks for financing with desire for return on investment or interest rate. And all the plans should of course fit in with the rules laid down by local governments.
To come up with a plan that meets all those constraints may be a hazardous process, where sometimes one is blinded by his own interests, so it’s necessary that everybody keep in mind the ultimate goal: the stadium.
Hypercube’s approach consists of three parts:
- Feasibility study: we investigate if a new stadium is a viable plan for the club, regarding the potential given its catchment area. And if it is, what should be its size? Since a bigger stadium means higher costs, while empty seats mean a poor atmosphere and a poor impression on television, there is an optimum capacity. We figure it out.
- Business case: subsequently, we consider a all-encompassing business case, laying out the jigsaw puzzle and constantly checking if it is still a viable plan.
- Finding the right partners: we help you select the right partners for construction and capital as well as naming rights. A tender is an excellent way to do this. After that the final negotiations will begin. The whole plan might still collapse, but by now there is fair chance that you will succeed.