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  • Swiss football cup optimization (Helvetia Schweizer Cup)


    The question

    For years, little attention has been paid to the Swiss football cup. Especially in the early stages of the competition, there is little public interest. There are also rarely any surprises. Only from the semi-finals does the cup start to live and there is interest from the football fans and the media.

    Hypercube’s advice

    Clubs, journalists, TV parties, sponsors, fans, the union, national football icons; all are involved in the process and were allowed to contribute to improving the cup competition. To generate more attention in the beginning of the competition, the first round will be played regionally. The clubs fall within one of the five regions and are therefore guaranteed a first round derby. This is expected to make a significant positive contribution to spectator numbers and media coverage.

    Secondly, it was advised to give the smaller clubs home rights. Every round, until the final! Because the underdogs have more chances of winning when playing at home, David is expected to emerge victorious with Goliath more often. Something that is highly appreciated in Switzerland, partly because it generates a lot of attention.

    The third pillar of the advice is that the cup tournament should be played on weekends. Our econometric analysis shows that the gains from a weekend cup tournament (and the accompanying rise in spectator numbers) outweigh the loss of audience in a weekday league game.


    Both the clubs and the association agree with the analysis. Therefore, from the 2021/22 season, the Swiss cup will be played in the recommended format.